In May of 2021, Instagram erupted with countless stories of abuse, assault and gender-based harassment courtesy of Brienne Allan, former packaging manager at Notch Brewing. Allan, under the name of @ratmagnet, took to her Instagram story after receiving sexist behavior from a man while at work. Unknowingly Allan unleashed a #metoo movement asking the question, “What discrimination have you faced in the workplace?”
While the stories of abuse were absolutely horrific and triggering for many, some positives have come from these monstrosities coming to light. Breweries launched full on investigations into the unsavory accusations, dismantled toxic management styles and terminated abusers’ employment. Not to say all of the accused breweries followed this protocol, but at the very least, it created an awareness, mostly for white cis-men who work in these industries and claim to have had little to no knowledge of this audacious behavior happening right under their nose.
In my opinion, the craft beer industry still has miles to go until wrongs are made right and equality and inclusion prevail, but what we have to get that started are initiatives such as the new Safe Bar’s P.A.C.T. – Promise of Awareness, Compassion and Trust, designed to unite beverage professionals and trade associates who want to proactively make a long-term commitment to establishing a safer, more respectful work and drinking space for employees and consumers.
Launching just last week, The Safe Bars P.A.C.T. provides breweries with a model code of conduct for all members of their business’s team to sign as well as to encourage their team to participate in a active bystander training, designed to offer insight and solutions to people who are bystanders in unfortunate situations.
If you are interested in implementing The Safe Bars P.A.C.T. at your business or place of employment, please visit their website for more information.
A special thanks to The Safe Bars P.A.C.T. founding partners, Andrew Coplon of Craft Beer Professionals, Safe Bars, Julie Rhodes of Not Your Hobby Marketing Solutions, Dana Kaluzny of Social Impact Projects, and Lady Justice Brewing — assisted by RadCraft and HalfDay Studio, for unifying and doing the work our industry so desperately needs.