Hey FueledFam! Welcome back to another edition of this quirky little blog series. Thanks for reading while I figure what exactly I want to do with this thing – LOL.
Now, let’s catch you up to speed on what’s happening in craft beer/Fueled By Hops.
East End Brewing x Primanti Brothers ‘Almost Famous Pickle Beer’
The big news this week in Pittsburgh craft beer is the release of the East End Brewing Co and Primanti Brothers ‘Almost Famous Pickle Beer’. This is a beer they release every year around this time, just in time for the Pittsburgh-based Picklesburgh festival, brought to you by The Pittsburgh Downtown Partnership. Picklesburgh, perfectly described by it’s organizers the “destination for all things pickled”, is going on August 20-22, 2021 in Downtown Pittsburgh.
‘Almost Famous Pickle Beer’ can be described as a “lemon pepper cucumber Gose ale”. This year, for the first time, the brewery added lemon to recipe to give the beer a bit of a tart, but still easy-drinking flavor profile.
You can grab ‘Almost Famous Pickle Beer’ at select Primanti Brothers location or directly from East End Brewing at their brewery (147 Julius St, Pittsburgh, PA 15206). The full list of participating Primanti Brothers locations can be found here.
And, if you’re a member of our Facebook group, you can get your hands on a 4-pack by entering our #PickleBeer giveaway that’s running on Instagram and in our Facebook group! You can win a 4-pack AND a hat from East End Brewing! Join us today!
Sam Adams x Mt. Dew (PepsiCo) release a hard seltzer
Remember when I had that short-lived ‘WTF Beers?’ column going for a while on this blog. Let’s file this one under that category.
Two of the most unlikely brands have recently collaborated on a new malt beverage to help tap in to the hard seltzer craze (but it doesn’t appear to be a hard seltzer). Just yesterday, it was announced that Boston Beer Co and PepsiCo will join forces to bring you Hard MTN Dew, a sugar-free malt beverage set to debut early next year. It’s, essentially, hard Mt. Dew.
According to Bloomberg, the Boston Beer Co. saw a decline in sales last quarter for their Truly hard seltzer. (This is kind of strange because overall, the hard seltzer market is expected to continue to expand through 2027) This led them to get creative and find new ways to tap in to the overall seltzer “craze” market.
We don’t have a lot of information about this new product, but I can assure you, I have very little desire to try it. However, if a box magically appeared on my doorstep, I’d give it a shot. Hey Boston Beer Co., hit me up for my address!
Things to do: Vote for us!
Hey, we’re still in the running to land Pittsburgh City Paper’s Reader’s Choice 2021 ‘Best Blog’ award. Make sure you give us a vote, if you haven’t already! We’re up against was pretty stiff competition, so any help is appreciated.