Occasionally I need to vent, even if it is in less than 250 words. Recently, Budweiser announced the “most iconic can collaboration” they have ever done. Their new tallboy of Bud will feature the one and only Notorious BIG. But why?
As a fan of Biggie, I can say that there is nothing about him or his music that makes me think of fizzy, yellow, tasteless liquid (like Budweiser). I think Moet and Alize, Champagne, and beverages that show class and success. Biggie wasn’t poppin’ cans of a macro lager to celebrate going platinum.
I mean, I get it. Where AB Inbev can make money, they are going to make money. One thing you can’t fault them for is lack of marketing. But cashing in on the legacy of a legend like Biggie almost seems like a disrespect to everything the man stood for. I’m not saying he would be going around drinking limited release Triple IPAs or anything like that. What I am saying is that putting his face on a can of beer is no different than putting him on a bottle of Febreeze. It’s irrelevant and unrelated to anything the man did.
Yes, you can go buy the collectable can and put it in whatever collection you have. But you’re better off listening to any of Biggie’s catalogue, and actually learning what the man was all about.