I’m almost certain that if you are a.) from somewhere in Pennsylvania, or b.) have a trading buddy in SWPA, you’ve had a beer from Grist House, or at the very least, heard of them. If not, let’s get you started by getting familiar with the woman behind the wide range of merch, creative Instagram pics, and the spot-on can art: Bailey Allegretti.
Bailey got her start in the craft beer industry, fresh out of college, working for Copper Kettle Brewing, a “Brew your own” workshop brewery, which has since closed. What started as a stop-gap job as the brewery’s secretary evolved into a 5 year gig where Bailey did it all.
Bailey joined the GH team, about 3 years ago, and at a great time, because at that point, GH had only launched 4 cans, so she was able to conceptualize and create their image before they even had one!
If you’re familiar with Bailey’s can art, you’ll notice that the labels are quite literal to the name of the beer. I asked, where does she come up with the ideas?
“It depends on the order that things happen,” she replied. “And if there’s something I can find a story in, I’m gonna!”
I asked Bailey’s favorite label she’s designed, to date. Her choice: Galactic Ghost. “Lisa Frank was the inspiration” and the photo shoot was fun because she got to use dry ice. “Any time you see a shot that I get to mess with dry ice, know that was my best day.”
Clean Line also came to mind. “It has a ski-mountain vibe. I liked designing both sides of that [label and photo shoot].” There’s also a little hidden “Easter Egg” in the label. Take a look on the side by the GH logo. I won’t spoil the surprise…
Bailey’s sippin’ choice: Good Bird House, a dark-Czech lager and a three-way collab by GH, Good Word Brewing and Birds Fly South Ale Project. “I like simple beers. I feel like people that work in the beer industry are simple beer people.” She also made sure to mention her love for Dark Nectar, their chocolatey-honey porter, which earned Gold at the 2020 Honey Beer Competition, hosted by the National Honey Board.
From a designer’s perspective, Bailey’s a big fan of Fat Orange Cat Brewery‘s labels. “They have this, hand-drawn feel. I work at a dog brewery, so I like looking at the cat brewery!”
She also makes a mention of Genesee’s brewing facility, located in her hometown of Rochester, NY. “They have a little pilot system and come up with really great beers. I love that they embraced the shit beer of it all. The brewery is absolutely gorgeous. If you ever find yourself there, I highly recommend.” Her favorite Pittsburgh brewery: Roundabout Brewery, “They are criminally underrated…nothing comes out of there that’s less than great.”
“I am always so excited when people comment on the labels. I absolutely love my job. I adore what I do. Grist House has always been one of my absolute favorites in the city, so to be working for a company that I actually love the product, just makes the work better.”
Be on the lookout for even more awesome artwork in 2021. “I got an iPad for Christmas, so the artwork is about to get insane!” Fueled Fam, show this talented chick some love by commenting on GH’s Instagram posts and if you’re ever at the Millvale location, and you see a little black dog, that’s Bailey’s pup, Pepper. Give her pettin’s, she’s a good girl.