Great Divide Supports Denver Zoo with ‘Zooski Lager’ and glass

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Photo Cred: Ian Steele

Today, Sunday, August 23rd, marks the start of Great Divide Brewing Company’s Zoo Week in efforts to support the Denver Zoo. The brewery has hosted this event before, but this time around, the Denver Zoo is going through a particularly rough time as a result of the ongoing pandemic. The brewery announced via Twitter that they will be releasing a limited edition glass for $10, and included in that price is a fill of the glass.

For this special occasion they’ve re-released their Zooski Lager, available on draft at either of their Denver taprooms as well as the Denver zoo, and in 16oz cans. Customers can pick up 4 packs of the beer for $10 a piece as well, which will come with a free koozie.

The cans feature an all-new label design featuring a rhino. According to the brewery website, 40% of the proceeds will go to “…support our mission of Inspiring Communities to Save Wildlife for Future Generations.”

Zoo Week runs from August 23rd to August 29th.

The zoo has fallen on hard times as a result of the crisis, only re-opening for business on June 10th. The zoo has had to make numerous difficult changes that have heavily restricted the ways that patrons enjoy the attraction, including the elimination of paper maps and requiring guests to walk in specific directions while viewing the animals.

According to Westword, there are also zoo employees seated like lifeguards to maintain a smooth flow of traffic.

The zoo also recently decided to remove their famous free-roaming peacocks from the zoo altogether, finding new homes for them elsewhere. The peacocks had a bit of a notorious reputation, going so far as fighting children for their food.

Read more about the famous peacocks and their notorious shenanigans here.