Bell’s Brewery to Expand Oberon Distribution

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Photo Cred: Ian Steele

Bell’s Brewery, of Two Hearted Ale fame, has begun a new distribution venture. Previously, the brewery only released the Oberon series in small-scale at their Kalamazoo, MI location. In response to a highly successful small distribution of their Mango variant, the brewery will be widely distributing their Mango Oberon American Wheat Ale. The beer weighs in at a sessionable 5.8% ABV and is brewed with real fruit, making it a perfect hot-weather beer for the worst year of the 21st century.

Bell’s Kalamazoo location is dubbed the Bell’s General Store, as it sells merchandise AND homebrewing equipment in addition to being an operational brewpub. This particular location receives/releases the Bell’s General Store Exclusive Series, which is a program set in place to produce small batch, innovative beer styles. The response to this particular variant of their Oberon Ale prompted a wider release, with four-packs and mini-kegs to begin shipping to store shelves just after July 4th weekend.

Untappd has a list of other Oberon variants found here. Other styles of this popular beer included flavors such as Raspberry, Cucumber Basil, Guava, Pineapple Habanero, Pineapple Jalapeno, Habanero, and several barrel-aged variants as well. 

This is the type of experimentation that continuously characterizes American craft. To the rest of the world, it’s highly likely that we look like mad scientists, whose power has become unwieldy. But to those of us fortunate enough to be able to taste this type of genre-bending brew, it’s always a new adventure.