The COVID crisis is far from over, and for the craft beer industry in particular, this is a hard moment. On June 26th, this was made evident by the unfortunate layoff of an additional 17% of the renowned Brewer’s Association’s workforce, adding onto the sizable layoffs already enacted by the association. Altogether, the BA has been forced to layoff 35% of their team, which makes up roughly 24 people. Among them was the “face of craft beer”, none other than Julia Herz.
For those who are unaware of her name, Julia Herz has been a working member of the Brewer’s association for well over a decade, and has been one of the most vocal advocates for small breweries in the face of the ever-more-powerful beverage conglomerates, who actively oppose the craft beer industry in favor of large-scale productions, or macrobreweries. Hertz didn’t just work for the BA- she is the publisher/author of craftbeer.com, and was the craft beer program director for the association. Her absence will surely be felt.
There were a total of 9 people affected in this round of cutbacks, with other recognizable names such as Acacia Coast, who worked on the associations government affairs team managing the various brewers guilds across the country that fall under the umbrella of the BA.
All of this news comes hand in hand with GABF advancements, as previously reported by this publication. The association has given a little more insight into the workings of the now virtual beer fest, most notably announcing a “festival passport and t-shirt package”. The passport will give festival fans deals at GABF-participating breweries leading up to the festival, as well as access to additional online features and content while the actual festival is underway.
Visit the Brewer’s Association website for more details on the cutbacks and the Great American Beer Festival.