People have reported a significant increase in their drinking during lockdowns and quarantines. You probably don’t need to be told that. However, that doesn’t negate the fact that breweries (and the hospitality industry as a whole) have been hit hard by the pandemic.
This comes as no surprise to us, but the craft beer community is going above and beyond to help however they can.
Most notably, the All Together Beer Project is rapidly gaining traction among brewers and consumers.
All Together describes themselves as, “a worldwide, open-ended beer collaboration created to raise support for the industry we love so much. It’s an effort to raise awareness and provide relief, even in the smallest way, to those who are struggling. We’re inviting any brewer, from any corner of the planet to participate. The recipe is open source, the artwork is public, and the name is yours to use. The goal is to provide you with the tools to make the beer at the lowest possible cost.”
Basically, an open source beer recipe has been shared along with an increasingly recognizable “All Together” label graphic. Brewers are free to use the recipe, or create one of their own, and participate in the All Together project. A portion of proceeds must go to helping the hospitality industry, and (according to alltogether.beer), “the rest should go to keeping you in business to weather this storm.
So far hundreds of breweries have begun participating, which means it’s easier than ever for you to help support the industry we all love so much. Look for the All Together label on your next beer run, and know that you’re doing some real good while drinking beer.