Monday, May 25, 2020

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Stone Cold Steve Austin’s IPA finally hits the East Coast.

It’s probably one of the most iconic pictures of my childhood.

You hear the glass shatter and the pounding of the music starts. Stone Cold Steve Austin comes out from under the jumbotron, wearing a black, skull-laced vest, and bringing his attitude straight to the ring.

He wrestles hard, throws a boot in the stomach of his oppenent, and then finishes him off with his patented ‘Stunner’ move. 1…2…3.. Steve Austin wins.

When the match is over, a few cheap domestic beers come flying up from the crowd and land in Steve Austin’s hands. He climbs the ropes, cracks open the beers, and chugs them down before discarding the empty cans in the crowd.

Every teenager in those days loved that scene.

But, we all grow up and our tastes change. The teenagers grew out of WWE (some of us any way), and Stone Cold has progessed from cheap, domestic brew to West Coast IPAs? That’s right, you read that correctly.

In 2015, Stone Cold Steve Austin teamed up with the folks from California-based El Segundo Brewing Company to develop Broken Skull IPA, a 6.7% West Coast Style IPA hopped up with Citra, Cascade and Chinook.

Until recently, the beer was only available on the West Coast, distributing only to Southern California. However, more recently, the six-time World Wrestling Entertainment champion has brought his beer to the East Coast for distribution in New Jersey.

The beer is expected to land in New Jersey this weekend.

You can read more about the development of Broken Skull IPA here.

Latest Posts

Beer: What is it? Part 2 – Malt

This article is part 2 in an informational series that discusses what beer is and the main ingredients in beer. A lot...

An Ode to the Roundabout Pop-Up

This warmer weather has everyone, myself included, thinking about summer. Oh, how I long for the days of watching the Pirates sink...

Check out all the new merch we dropped in our store yesterday!

At 2:19PM yesterday, we dropped a BUNCH of new merch in our store to celebrate the birthdays of The Notorious B.I.G.... and...

Pink Boots Pittsburgh is hosting a virtual release party on 5/28/2020

The Pink Boots Society: Pittsburgh Chapter is hosting a virtual release party on May 28 to celebrate the release of their three...

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